This Cambridge Analytica scandal is generating a lot of interesting writing. I should bind that in somewhere. For now, let’s pin this.
It is psychological gravity, not technical inertia, however, that is the greater force against the open web. Human beings are social animals and centralized social media like Twitter and Facebook provide a powerful sense of ambient humanity—the feeling that “others are here”—that is often missing when one writes on one’s own site.
Dan Cohen, Back to the blog